Author: Glenn Geffcken

Recharging Our Batteries

Bless me father for I have sinned . . . it’s been more than four months since I’ve published a blog. When I coach my clients on blogging as a marketing strategy I always tell them to consider their blogs as gifts—that each blog should give some valuable information, insights, inspirations or entertainment. “Sure you can plug your product or service at the end of the blog” I tell them, “But, don’t let the blog itself be a sales piece, let it be a gift.” I’ve always approached my own blogging in this way, and so I’m invoking the...

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Beliefs Are The Key to Change

We all have beliefs, and many of them. Some of us prefer to keep most of them to ourselves, and some enjoy espousing them at every opportunity. And yet, even when we say nothing of our beliefs we exhibit them in every word we say, every action or non-action, and by our emotional responses. In fact, we can’t help but demonstrate our beliefs with nearly ever breath we take. They’re who we are. We identify ourselves by our beliefs, from the sports teams we love, our political affiliations, where we shop, whether we use Macs or PCs, what kind...

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The Right Track

In times of plenty we rejoice in the knowing that we’re on the right track. In times of uncertainty we tend to look for the flaw in our strategy, the thing we missed or the stone unturned. In times of shortfall we tend to cave further into the abyss of, “What are we doing wrong?” “What needs to change?” “Whose fault is it anyway?” What if we’re on the right track all along, and it doesn’t matter whether there is plenty or not enough? What if the track of, “I’m doing what I believe in” will inevitably lead us...

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Winning Isn’t Easy When . . .

Winning isn’t easy when we endeavor to do intentional work. It’s not easy precisely because the notion of doing intentional work is that we do work that matters—work that is deeper and more meaningful than goals based on metrics such as revenue, market share, number of employees, number of likes and shares, and so on. In this realm, winning looks different. It’s not how much, but more like how well. It’s also about how it feels. We’re not measuring by what people think so much as by how much impact we’re having. Doing intentional work means we buck the...

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The Inner Soul Of Branding

In branding we talk a lot about tone¬—the tone of the words and visuals. We focus on tone because it’s the best way we have to reinforce the essence of what a brand stands for. While we can say all day long what we stand for in words, the words are not nearly as effective at conveying what a brand stands for as tone. The challenge with tone is that often times not everyone agrees as to what it should be—even when we may have a very well defined list of core values, a killer mission statement, or a...

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Dancing In The Realm of True Identity

So often what we want is definable and concrete—the answer to the question that brings us discomfort, the tool or trick to ease an uneasy situation, a new app to make us more efficient, a new hire to fill a gap, a new strategy that works, and so on. And yet, the reality is that what most often brings us comfort, ease and, yes, even efficiency, is to dance in the realm of true identity—the identity of self and the identity of a company or organization. I use the word “dance” deliberately, as identity is not such a concrete...

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The Cobbler’s Shoes

The story of the cobbler’s shoes is a real phenomenon. It means we tend to teach, assist and facilitate for others what we have a hard time doing for ourselves. A web design company that struggles to find the time to refine its own website. The therapist who helps people heal from emotional trauma while overlooking their own unresolved trauma. The mechanic whose own vehicle is in a state of disrepair. And so on. I’ve been witnessing this phenomenon with others of late, and most importantly, I’ve been observing it in myself—specifically with the Balanced Is brand. The brand...

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Oh, You’re An Idealist!

In times of uncertainty we most often tend to search for concrete answers—answers to those things that give us cause for stress and even fear. Answers, however, tend to lead to more questions. And more questions tend to lead to more uncertainty and fear. You see the circle? It is comforting, though, to know that we have clarity, or even wisdom on a given situation. So searching for answers has the potential to bring comfort, if even the comfort is fleeting. Living in a country in which critical thinking is at an all time low, we have a choice...

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Understanding Empathy

Sympathy is defined as having feelings of pity or sorrow for someone else’s misfortune, while empathy is about having the ability to understand and feel the emotions of another. When leaders feel pity or sorrow for another they are more likely to react or respond with a desire to make the other person feel better, while leaders with empathy are more likely to respond with the wisdom of understanding the views and desires of another without necessarily being swayed by them. Cultivating empathy is key to moving into the space of what has come to be known as “emotional...

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Being In A Place of Non-Judgment

Now that we’ve elected Donald Trump as the next president of the United States you may be feeling fear and anxiety, or joy and relief, or a range of other emotions. Whatever you feel, as a result of this change in the direction of our country, it will be important to be with our emotions from a place of non-judgment. Maria and I have both been writing about change (here, here and here) while we’ve been undergoing huge life changes of our own. We are now coming out on the other end of those changes. We’re settling into our...

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Learn About Glenn’s Book Shift

Shift: Indigenous Principles for Corporate Change

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