I’ve written this blog about purpose. I also wrote this blog on purpose.

It’s about purpose, yes, and the entire time in which I’ve written it I’ve focused on my purpose for writing this blog and my purpose for blogging in general. In fact, I’ve considered, while writing this blog, my purpose in all my work.

Sound like a play on words? Actually not. It comes from a huge awareness I’ve had in the past week about the work I do, whether it’s blogging, coaching and mentoring, facilitating or speaking or presenting. The reason I do what I do is at least as important as the work I do. I’ll go even further and say that the reason we do anything is at least as important as doing it.

“I do my very best writing and my very best work when I don’t care what other people are going to think or what the outcome will be.”

If while I’m writing this blog I was to hold a subtle feeling in the recesses of my consciousness that it would be nice if this blog were to go viral or that I hope people will really like it or that I will receive accolades or that people will think this or that of me, my purpose for writing the blog would be less than pure.

Perhaps if those selfishly oriented feelings comprised only a small percentage of my purpose, then my purpose would be muddy and unclear.

The awareness I’ve had this week is that I do my very best writing and my very best work when I don’t care what other people are going to think or what the outcome will be. I do my best writing when I’m purely expressing myself with honesty and heart.

I’ve heard it said that when we speak words to another as guidance to help them better their life, that we are most often speaking the words we ourselves most need to hear. When I blog, I’m hoping in some small way that my words may inspire someone, perhaps even a small percentage of those who read it, but mostly I’m expressing, and working through, and clarifying those things which I most need to hear and to gain greater clarity on for my own life.

“I wrote this blog on purpose, because it’s how I receive the greatest joy from my writing.”

I named our company Balanced Is, and I write and talk a lot about achieving balance in life because it’s what I’ve most needed for myself, because in many ways I’ve been a person of extremes. And I write about the integration of the heart with the mind because I’ve lived too much of my life in my head and have been working very hard for the past eight years to get back into my heart.

So I wrote this blog on purpose, because it’s how I receive the greatest joy from my writing, by not caring about the outcome or what people will think, but rather from immersing myself in a place of pure joy of expression—of working through my own thoughts, feelings and intuitions and expressing them as purely as I can so that maybe, just maybe, one or two people who read those words will receive something of value from them. That’s my purpose for writing this blog on purpose.

Aho.