Create an Authentic Brand & Culture

We support Changemakers on their evolving journey, as they launch, build and grow businesses with a paradigm of vision and empathy. Being a Changemaker means simply that we wish to bring about positive change.

We show Changemakers how to live their brands and build amazing lives and businesses. We accomplish this by helping them move toward the intersection of purpose, connection and innovation.

Purpose

Purpose

By leading from our WHY (our purpose and reason for being) we connect more viscerally with employees, customers and community.

Connection

When we connect more viscerally with employees, customers and community, we become more innovative.

Innovation

Innovation

As we become more innovative, we build a stronger more successful future.

Our WHY is that we believe we can build thriving businesses and create positive change by doing business to do good. HOW we do that is by helping our clients move toward the intersection of purpose, connection and innovation. WHAT we do is authentic branding, culture and content.

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How we help individuals and organizations unleash their greatest potential

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Glenn Geffcken

Glenn Geffcken

Partner / Author

Balanced Is Partner, Glenn Geffcken, is an author, blogger, business coach, and facilitator. He’s the author of Heart & Mind, a bi-weekly blog about integrating the heart with the mind for greater success is life and work.
 

Maria Rueda

Maria Rueda

Partner / Author

Balanced Is Partner, Maria Rueda, is a blogger, business coach, and facilitator. She’s the author of Transcending Single Stories, a bi-weekly blog about moving past the stories that limit us.
 

Learn About Glenn’s Book Shift

Shift: Indigenous Principles for Corporate Change

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